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Digital Marketing Success Stories
PR Torrent
Growing the membership base is the ultimate goal for an internet start-up like MyGroceryDeals.com. In the fall of 2008, the operators of the grocery price comparison engine site felt that a faltering economy had set the stage for an effective publicity campaign. The MYGroceryDeals.com story was one that the media needed to hear and the average family needed to know.
Testimonial - Paul Davis, President of www.mygrocerydeals.com
“We gave the assignment of generating publicity for MyGroceryDeals.com during the holiday season to LeadTrue. In 4 weeks, LeadTrue was able to reach over 2 million people with our message. Our membership base grew and we have many publicity opportunities already lined up for 2009.”
MyGroceryDeals.com - Key Results
Client - MyGroceryDeals.com
Duration - 1 month
Target Demo -NYC
| Media Source | Type | Reach |
| The Chicago Tribune | Newspaper | 541,000 |
| Fox 11 | TV | 60,000 |
| Revista La Guia | Magazine | 15,000 |
| WCBS 880 | Radio | 660,000 |
| WPIX | TV | 685,000 |
| NBC 4 | TV | 600,000 |
Sample Placements- http://dealsongroceries.blogspot.com/
Search Engine Marketing
AutoTrendZ, a local automotive accessories specialist, was using traditional marketing methods to generate new business. As with most traditional marketing, the results were unknown and difficult to measure. AutoTrendZ knew that a large amount of potential customers were searching for their products and services online, but did not know how to drive these leads to his website.
AutoTrendZ.ca - Key Results
LeadTrue got the business... AutoTrendZ got the results...
AutoTrendZ is now seeing, on average, an increase of over 400% in traffic. In September alone, over 300 new local customers in Ottawa visited their website. These 300 visits generated 25 meaningful phone calls. AutoTrendZ can now listen to the calls, review the emails and determine without question what their return on investment was that month as a result of their PPC program.
Testimonial - Ryan Hicks, General Manager of www.AutoTrendZ.ca
“I was impressed, they were asking me strategic questions that I hadn’t heard before and seemed driven to help us. Within a week, LeadTrue held an assessment call to educate me as well as capture my goals. The same week they visited, in person, to deliver their campaign ideas. Right away I could tell that they had put quite a bit of thought into the campaign because they were bang on. Tinting and detailing in the summer months with a transition to remote car starters and electronics in time for the Christmas rush in the fall.”
